La Marzocco: out of the box 2011
A huge THANK YOU to all that were able to attend the Out of the Box this year in Milan, Italy. Below is a quote from Chris Salierno (La Marzocco Srl): “OOTB, which lasted two and a half days in Via Volterra 12 was a complete success. La Marzocco drew about 1500 guests representing many countries around the world. A special thanks to our four sponsors, Marcello Zanesi from Nuova Ricambi (our partner for spare parts), Mazzer grinders, Sarah Allen from Barista Magazine and our friends at Allegra Strategies.
OOTB was also made possible with the support from ACIB; The Archivists; Dan Cunningham and the Business Ferret; Gloria and Bernard from La Caféothèque in Paris (great presentation!); Henk from ESW who (along with Luck i Cremas) put together our siphon bar; the Hampster Studios who designed many of the hand painted machines we had on display; James Hoffmann who provided help to our pressure profiling task force; Thomas Plattner who travelled so far to talk about our project at Songwa; photographer Sven Hoffmann; our MCs Tim Varney and Tim Wendelboe; and – last but not least – our keynote, Willem Boot.”
Here’s a link to the photos from the event, enjoy!